STEPEVI LONDON IS 10!
Last week, we joined STEPEVI and The World of Interiors to celebrate the contemporary rug company’s newly redesigned showroom in the heart of Chelsea. Designed by Turkish interior designer Zeynep Fadıllıoğlu, the refurbished space encapsulates the brand’s ethos of luxury coupled with modernity.
The concept for the newly redesigned STEPEVI showroom is a contemporary interpretation of traditional Turkish design and architecture aesthetic. The showroom was conceived as an open-plan space, separated with opulent brass grills that evoke the mystery typical of Ottoman palaces and houses.
There is a comfortable, modern sitting area in the centre of the showroom, which is reminiscent of the ‘sedir’ seating conventionally seen in Turkish waterfront mansions. Here customers – public and trade alike – can find inspiration by browsing through STEPEVI’s extensive collection of rugs.
Envisaged as more than just a showroom, the space is also a quiet studio where clients can work on their projects with the STEPEVI team, who will help find the perfect rug or create the customers’ own bespoke designs. In addition to the collections in the catalogue, STEPEVI’s customers have access to hundreds of colours and yarn types, which allow bespoke rugs to be designed in any pattern, size and shape by the company’s skillled team. The rugs are created using artisanal craft techniques and the latest production technology in the factory STEPEVI has managed for three generations in Isparta, Turkey’s City of Roses.
STEPEVI provides an excellent contract service for global projects that include residences, hotels, yachts and office buildings. An experienced team of professionals offers customers complete control over the design and advises them on materials, dimensions and patterns according to the project requirements.